Air New Zealand Middle Earth Competition

This was home to a campaign site run by Air New Zealand.

They ran a competition where the goal was to look at one of their Middle Earth inspired safety videos and find how many times a short sentence written (code) in elvish could be found in the video.

6 winners won all of the following:

  • Flights for two to Auckland, from anywhere in the world.
  • Flights for two to Wellington, from New Zealand.
  • Tickets for two to the world premiere screening of The Hobbit.
  • 6 nights of accommodation.
  • Tour of the Hobbiton movie set.
  • A Maori Cultural Experience.
  • WETA Cave visit.
  • Movie tour in Wellington.
  • Lord of the Rings Wakatipu Basin tour in Queenstown.
  • Glenorchy town visit.
  • A cruise in Milford Sound, accompanied by dolphins diving beside the boat.

Please note that this site only exist for historic purposes. It is not affiliated with or endorsed by Air New Zealand or New Line Cinema Productions Inc.

Air New Zeland Middle-earth Competition

17 Jun 2015

Here is a list of the three Safety vidoes that Air New Zealand produced for the co-promotion for The Hobbit triology.

An Unexpected Briefing - 2012

This was the first safety instruction video published by Air New Zealand. They partnered with WETA Workshop in this Hobbit inspired Safety Video. It features cameo appearances including Sir Peter Jackson.

Just another day in Middle-earth - 2013

This is the second video in the #airnzhobbit campaign.

Here in Middle-earth, everyday tasks can reveal out of this world surprises and before you know it everything can turn a bit Hobbit-shaped.

In 2013 the campaign offered a chance to win tickets for two to the World-wide premiere of The Hobbit: The Desolation of Smaug in Los Angeles.

The Most Epic Safety Video Ever Made - 2014

The final safety video in the #airnzhobbit campaign.

As the official airline of Middle-earth, Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy - The Hobbit: The Battle of the Five Armies. Starring Elijah Wood and Sir Peter Jackson; we're thrilled to unveil The Most Epic Safety Video Ever Made. #airnzhobbit

The video features special cameos by Sylvester McCoy, Dean O’Gorman and Weta Workshop co-founder Sir Richard Taylor. Directed by Taika Waititi.